In his blog, The Five Deadly Sins of Fundraising, Joe Garecht, identifies 5 common fundraising mistakes that occur when organizations cut corners, stop pushing and settle for second best. According to Garecht, the second most common fundraising mistake non-profit groups make is “thinking small”.
While we know in our hearts that charities exist to make the world a better place, we think small. We have big missions that hope to solve big problems for many people. Yet in our heads, we think small when it comes to fundraising. Has your group ever said, “Let’s set a goal of raising 5% more this year than we did last year”? Do you find your group low balling the annual fundraising goals to avoid coming in short? Is your sales team afraid to fail?
The way to avoid making this fundraising mistake is to let your heart lead. Aim high. Make sure the goal of your fundraisers is to “make the world a better place” not just to raise money. Your supporters connect with your mission before they can help your group reach sales goals.
You’ve heard the expression, “Go BIG or go home.” This rings true for many things and fundraising is one of them. If you’re going to do it, why not give it all you’ve got? Here at Fun Pasta Fundraising we want to help your group think big. We offer 50% profit when your group’s sales exceed $4000 (catalog and online sales combined) and we also offer Bonus Cash Prizes to help motivate your sellers. Avoid making the second most common fundraising mistake. Don’t limit your group’s ability to succeed by thinking small. Your cause deserves more. Think big.
Has your group experienced any fundraising fails? What fundraising mistakes have you made? Is your fundraising program in a rut? See why change is good. Try something new!