Ask anyone in the community what the best fundraisers are and the consensus will most likely be the ones that bring people together as a group to enjoy an event rather than simply those that try to sell them something they might not need or want. The events are some of the best fundraisers in many ways. They are fun, they attract a large number of people and they typically raise more money than the group anticipated.
Planning an event for a fundraiser takes a little more planning than other fundraisers and there are some areas that are of particular concern and should have emphasis placed on making sure they are carried out completely. If these areas are fleshed out completely the fundraiser should have no problem being a huge success for the community and for the organization raising the funds.
Advertisement and publicity for the event is one of the most crucial aspects of having an event fundraiser. If the community is not aware of the event they can't be involved in the event and the money generated will reflect this. Advertisement should start several weeks, if not a month, prior to the event. This gives the people of the community plenty of time to mark it on their calendar and plan around it rather than have it pop up on a day when they have made other plans.
The ads that are prepared should be concise in their information. Where, when and what time should be clearly spelled out. The marketing pieces should be bright and colorful and highlight the event's offerings. These ads can be placed in community newspapers, printed as flyers, posted in shops around the town, and posted on social networking sites like Facebook.
Next to advertising, choosing the location and day would be next in line of importance. Many people will base their decision on whether or not to attend largely on where the event is being held. Try to find a locale that is near enough to the core community so as not to be a hassle. On the other hand, if the town has a fairground or similar location and it is available this is the ideal location.
The day chose is just as important. It would be nearly pointless to hold an event on a weekday when the majority of the people are at work. Similarly, Sundays are difficult for many people due to church, however, Sunday does not have to be ruled out if it is a short afternoon event. The best fundraisers are held on Saturdays. The only other concern is to make sure the date picked is not a holiday or is already the date of a community event that could be detrimental to attendance.
Finally, a fundraising event requires the dedication of many volunteers. If the organization has to enlist help outside of its members they need to make sure that these people realize the importance of their commitment. Having two or three people not show up on the big day can be a catastrophe. To be safe, the leader of the group needs to have a backup plan and be prepared to use it if necessary.
The best fundraisers are those events that the entire community can participate in together. They allow for socializing and fundraising at the same time. Some community organizations hold an annual fundraising event that the community anticipates every year. These are days filled with food, music, arts and crafts but mostly they are filled with a good time and friendship all while raising money for whatever cause is being supported.